Partnership Marketing: Giveaways, Collaborations and Influencer Negotiations | Digital Skills for Bu

Location: Virtual
Host: YSpace North
Date/Time: Wednesday March 11 , 2026 10:00 am - 12:00 pm

Use strategic partnerships to expand your reach and create new opportunities for your business.

Learn how partnerships can amplify your brand and visibility
Explore collaboration ideas such as co-branded giveaways and influencer partnerships
Identify the right partners that align with your business goals and values
Structure win-win agreements that benefit all parties involved
Manage collaborations effectively from planning to execution
Drive audience growth, engagement, and measurable results through partnerships

Note: This workshop is part of the YSpace North Digital Skills for Business workshop series running from January through March. This 8-week program is designed to help entrepreneurs and small business owners strengthen their online presence and grow their businesses online. The program is open to entrepreneurs aged 18 and over who reside in East Gwillimbury, Georgina, Bradford West Gwillimbury, and the Chippewas of Georgina Island First Nation.

About the Facilitator: Elena Fordham is the Founder and Principal of Beveridge Marketing, with more than 20 years of turning ideas into campaigns that inspire action and deliver results. A skilled brand strategist, connector, and storyteller, she helps businesses craft clear marketing, communications, and influencer strategies. Her agency has partnered with clients across industries — from ambitious startups to legacy brands — including Southlake Health Foundation, Union Station, and Urban Planet.