Market Research Made Simple

A practical session for new and existing entrepreneurs

Whether you’re starting a brand‑new business or already running one, understanding your customers, competitors, and industry is essential for success. Market Research Made Simple is a supportive, beginner‑friendly group session designed to help you gather the information you need to make confident, informed business decisions—without the overwhelm.

In this session, you’ll learn:

• How to identify your ideal customer and their needs
• Simple ways to analyze your competition
• Key industry insights to watch for
• The difference between primary and secondary research
• Free tools you can use right away, including York Region resources
• How to build a quick, effective research plan for your business

Presented by:
Vivian Ho-Tam, Small Business Consultant at YSBEC

YSBEC is a small business resource centre dedicated to providing support to both new startups and existing small businesses in in the northern six York Region municipalities.
YOUR REGISTRATION IS NOT COMPLETED UNTIL YOU HAVE RECEIVED AN EMAIL WHICH INCLUDES A ZOOM LINK.

PHOTO DISCLAIMER:
The York Small Business Enterprise Centre (YSBEC) reserves the right to photograph at its events, seminars and workshops.
By registering for or attending any YSBEC’s events, seminars and workshops, you understand and acknowledge that you may be photographed and your image, likeness, video and/or any interview statements may be used at YSBEC’s discretion. Photos may be used for a variety of marketing purposes in assorted media, including but not limited to website, electronic communications and publications.