Market Research Essentials for Entrepreneurs

Location: Virtual
Host: York Small Business Enterprise Centre
Date/Time: Wednesday February 25 , 2026 10:00 am - 11:30 am

🚀 Unlock Your Business Potential: Market Research Essentials for Entrepreneurs

Do you have a business idea you want to validate, or you have an existing business that you are looking for ways to grow? Join us for an empowering and practical session designed to equip you with one of the most critical tools for business success: Market Research.

In this dynamic workshop, you’ll learn how to transform your business idea into a viable venture by understanding your market, your customers, and your competition. Whether you're in the early stages of planning or ready to scale, this session will help you make informed, confident decisions.

🔍 What You’ll Learn:

Primary vs. Secondary ResearchDiscover cost-effective tools and techniques to gather valuable insights—many of which are free and local to York Region!
Using Tools Like PRIZM & EnvironicsGet hands-on guidance on how to use advanced tools to analyze customer behavior and trade areas.
Building a Research-Driven Business PlanLearn how to integrate your findings into a compelling and strategic business plan.

💡 Why This Matters:

Market research isn’t just a step—it’s the foundation of a successful business. Without it, you risk building a product no one wants or missing out on key opportunities. This session will help you:

Validate your business idea
Avoid costly mistakes
Understand your customers deeply
Stand out in a competitive market

🎯 Who Should Attend:

Aspiring entrepreneurs with a business idea
New business owners in the early stages
Existing businesses looking to expand or pivot
Anyone curious about how to make smarter business decisions

👥 Presented by:

Eva Lee, Small Business Consultant at YSBEC