Founder-Led Sales and Customer Acquisition | Founders Fundamentals

Location: Virtual
Host: YSpace
Date/Time: Tuesday October 06 , 2026 6:00 pm - 8:00 pm

Founder-Led Sales and Customer Acquisition | Founders Fundamentals

Learn how to identify, engage, and convert your first customers using practical sales strategies and meaningful relationship building.

This session will include:

Identifying and prioritizing potential customers
Building an effective outreach strategy
Starting meaningful customer conversations
Developing relationships and building trust
Turning prospects into your first paying customers

Founders Fundamentals

Founders Fundamentals is a free 12-week workshop series designed to help aspiring and existing entrepreneurs build practical skills to start, manage and grow a business. Participants who complete 9 of 11 sessions will receive a Certificate of Completion from York University. Sessions include:

September 15: Building Your Business Blueprint
September 22: Scoping Out Market Opportunity
September 29: Building Your Go-to-Market Strategy
October 6: Founder-Led Sales & Customer Acquisition
October 20: Business Banking & Financial Setup
October 27: Grants, Tax Credits & Government Funding
November 3: E-Commerce Channels & Tech Stack
November 10: Data-Driven Decision Making
November 17: Founder Productivity – GOST (Get Our Stuff Together)
November 24: Building High-Performing Teams
December 1: Building AI Agents for Business Operations