Building Your Go-To Market Strategy | Founders Fundamentals

Location: Virtual
Host: YSpace
Date/Time: Tuesday September 29 , 2026 6:00 pm - 8:00 pm

Building Your Go-To Market Strategy | Founders Fundamentals

Learn how to effectively reach your target customers and build a strategy that turns market opportunities into customer growth.

This session will include:

Defining your market positioning and value proposition
Selecting the right marketing and customer acquisition channels
Developing clear and compelling customer messaging
Building a pricing strategy that aligns with customer value
Creating an actionable plan to reach and convert customers

Founders Fundamentals

Founders Fundamentals is a free 12-week workshop series designed to help aspiring and existing entrepreneurs build practical skills to start, manage and grow a business. Participants who complete 9 of 11 sessions will receive a Certificate of Completion from York University. Sessions include:

September 15: Building Your Business Blueprint
September 22: Scoping Out Market Opportunity
September 29: Building Your Go-to-Market Strategy
October 6: Founder-Led Sales & Customer Acquisition
October 20: Business Banking & Financial Setup
October 27: Grants, Tax Credits & Government Funding
November 3: E-Commerce Channels & Tech Stack
November 10: Data-Driven Decision Making
November 17: Founder Productivity – GOST (Get Our Stuff Together)
November 24: Building High-Performing Teams
December 1: Building AI Agents for Business Operations